An enterprising agent named Dylan Jaeck wanted everyone to check out the smokin’ deal he had on sale—an empty lot in Florida where a home had burned to the ground.
So instead of the customary shots of the vacant lot and its location, he used photos from the actual house fire. And the internet took notice, making it this week’s most popular property on realtor.com®.
Jaeck told us that his blazingly brilliant idea worked as he had expected it would, and now the property is under contract for close to the asking price.
Here are just a couple of the social media reactions to the photos:
Can’t stop thinking about this https://t.co/5VSQFJXike listing of a house for 100k that is literally on fire pic.twitter.com/vuA8hoGAGX — Hayley Phillips (@somecallmehay) July 31, 2019
Hot listing: Florida house hits market with a photo of the place on fire https://t.co/arzytT3YfJ pic.twitter.com/NRpg46x0fi — Cristina Alves (@__cristinaalves) August 4, 2019
“I wanted something that would grab somebody’s attention and show how hot of a deal this was for a potential investor to build a home or to fix,” Jaeck says.
His wasn’t the only home to crack our list thanks to attention-grabbing photos. A Virginia home also went viral using the tried-and-true T. rex costume concept. That home is also now pending sale.
Other popular properties this week included a massive, $75 million Beverly Hills megamansion, Phil Kessel’s strangely barren mansion near Pittsburgh, and a wildly decorated Victorian in Scranton, PA.
Why it’s here: Known as the Kresge mansion, this Mediterranean Revival is one of Detroit’s largest homes, on one of the city’s largest residential lots. Built in 1914 on 4 acres, the home was purchased in 1993, and the current owners have been restoring the historic 20,000-square-foot estate to its original beauty ever since. Today, the home’s interiors feature 10 fireplaces, two indoor fountains, marble floors, and a solarium. The grounds include two carriage houses, koi ponds, and ornate gardens and landscaping.
Why it’s here: This angular beauty on Lake St. Clair was designed by the architect Gino Rossetti as his personal residence. Sitting on a gated lakefront lot, the serene five-bedroom residence is filled with breathtaking lake views, thanks to the multilevel design. There’s also a wine cellar, wet bar, and multiple decks overlooking the water.
Gross Pointe Park, MI
Why it’s here: Known as the Glazer Estate, this mansion was built by the mall developer Guilford Glazer in 1995. It occupies the site where Dean Martin’s Beverly Hills home once stood. The Rat Pack probably wouldn’t believe the size and scale of this more than 27,000-square-foot mansion. Over-the-top elements include a water lounge with ponds on all sides, an indoor pool, ballroom, a glass-enclosed junior dining room, and a two-story foyer.
Beverly Hills, CA
Why it’s here: Located in the historic Knickerbocker Lofts, this one-bedroom unit features oak hardwood floors, downtown skyline views, tall ceilings, custom kitchen cabinets, and in-unit laundry. Erected in 1906, the building today includes a variety of amenities for residents, including a rooftop deck with tables and grills.
St. Louis, MO
Why it’s here: The Pittsburgh-area home of fan-favorite hockey star Phil Kessel has created quite a stir, thanks to its barely lived-in bachelor vibe. It appears that its lightly used aesthetic also appealed to a buyer—the mansion is now pending sale.
Why it’s here: This cheerful and colorful Greek Revival home looks as if it might have been sitting here since the 1840s. However, it was finished just three years ago, with energy-efficient construction. Inside, the six-bedroom home is equipped with an elevator shaft on all three floors. The residence sits on 3.5 lush, green acres, and the property also includes a carriage house with a three-car garage.