Joanna Gaines Celebrates Christmas Before Halloween? Why She’s Not Alone


Designer Joanna Gaines of “Fixer Upper” is one of America’s home decor darlings, but her latest moves truly threw us into a time warp of confusion: She broke out her Christmas decor before Halloween!

That’s right, on Oct. 24—a full week before Halloween—Gaines posted two videos on Instagram Story that suggest she’s already embracing the Christmas spirit. In one post, Nat King Cole belts out “Chestnuts roasting on an open fire. … Jack Frost nipping at your nose” as Gaines films a crackling hearth in her sister’s living room. Isn’t it a little early for Christmas jingles? Nope. Gaines explains: “My sister couldn’t wait for December, and I’m not complaining!”

joanna gaines

Joanna Gaines celebrates Christmas before Halloween?

joannagaines/Instagram Story

Her next post is a closeup of the same scene, captioned, “Burning my favorite Christmas candle”—the Twelve Nights scent from the Magnolia Signature Candle Collection.

joanna gaines

Joanna Gaines’ favorite Christmas candle

joannagaines/Instagram Story

Whuh? I mean, we know that holiday decor has been creeping into people’s homes earlier and earlier, largely fueled by retail marketing. Still, in our minds, there’s a proper order to observe. After all, Halloween is its own holiday. You festoon your home with cobwebs and skeletons and zombies first, and they get to enjoy their day in the sun, er, moonlight until the end of October, when it’s time for those Thanksgiving ears of dried corn and decorative gourds. And only then, after the end of November, do you move onto to elves and nativity scenes … right?

Not so in Gainesworld … and to our surprise, Ms. “Fixer Upper” is not alone.

How early is too early to decorate for the holidays?

All of which raises the burning question: How early is too early to decorate for the holidays? To find out, we conducted with Branded Research a poll of 500 Americans, asking them exactly when they deck the halls with boughs and holly, tinsel, menorahs, and other holiday-related decor.

The majority of the participants—just under 60%—said they decorate for Christmas and Hanukkah after Thanksgiving. Yet some early birds begged to differ: 11% said they deck the halls right after Halloween. Even more shocking, 15% said they hang holiday decor before Halloween is even over!

Parents with kids at home, in particular, are more prone to break out the tinsel and ornaments in advance.

“Our poll results prove that children are truly the heart of the holiday season,” says Kristen Miles, director of insights at Branded Research. “Presence of children in the household is the biggest driver and motivator behind putting up decorations for the holidays, and putting decorations up early in the season.”

An article on the website UNILAD quotes psychotherapist Steve McKeown as saying, “Decorations are simply an anchor or pathway to those old childhood magical emotions of excitement. So putting up those Christmas decorations early extends the excitement.”

Should home sellers hold off on holiday decor?

If you’re selling your home, the question of “how soon” and “how much” gets a bit more complicated.

“If you are living in your home and your home is your nest, great! Decorate to your heart’s content, and do it when you want,” says Terry Crisler, a Realtor® with Sotheby’s International Realty in California’s Napa Valley. But if you’re selling your home, it’s a different story.

“If people see holiday decorations prior to Thanksgiving and they’re thinking about a 30-day escrow, how’s that going to work?” Crisler points out. “To a buyer, that says, ‘I plan on being here a while.’ If I were representing a buyer at or around Thanksgiving or before, and I showed them a house that was completely decorated, I would think, ‘These people aren’t serious about moving until after the first of the year.’ That could kill a sale.”

With this in mind, some real estate professionals may recommend you don’t decorate at all if you’re putting your home on the market close to the holidays. Or, at the very least, keep it minimal.

“Buyers need to have the ability to picture themselves in the home with their own families celebrating the holidays,” says Eric Bachmann, broker/owner of a brokerage based in Winter Park, FL. “Fewer decorations give buyers the ability not only to imagine themselves in the home, but also helps indicate a smooth transition during the purchasing process.” Translation: The sellers are ready and willing to move out and on as quickly as possible.

Bottom line? If you see happy elves and baby Jesus mingling with skeletons and zombies in front yards this Halloween, don’t say we didn’t warn you.

The post Joanna Gaines Celebrates Christmas Before Halloween? Why She’s Not Alone appeared first on Real Estate News & Insights |®.

Source: Housing Trends Feed